Basketball Beyond Borders
A practical cross continental pathway, content and commercial program linking Johannesburg and Australia. Built to move players and coaches, elevate women and community, unlock sponsor value and create stories that travel.
Executive summary
Connect talent and markets
Create a two way lane between Johannesburg and Australia that gives athletes and coaches exposure, builds the female game, and attracts partners who want meaning and reach.
Start small, prove fast, scale smart
Run a low cost pilot, capture results and stories, convert into sponsorship and grants, then grow into an annual program aligned to Brisbane 2032 momentum.
Pathways with commercial oxygen
A repeatable model where development meets visibility and commercial partners receive real return.
Program pillars
Player and coach exchange
- ✓Two to three athletes each way in year one with club placements or showcase games.
- ✓Coaching clinics featuring NBA and BAL experience with Australian high performance methods.
Women and community
- ✓Girls in Basketball clinics and school activations supported by female mentors.
- ✓Shared curriculum and safeguarding standards with cultural inclusion.
Content and visibility
- ✓Short form reels, player profiles and mini features that brands can sponsor.
- ✓Press and partner spotlights that travel across both markets.
Commercial and sponsors
- ✓Airline, mining, telco, university and tourism partners with tiered rights.
- ✓Naming rights for clinics, camps and content with measured outcomes.
Funding stack
In kind and lean delivery
Club billets, shared facilities, volunteer mentors and LK Media production. Keep pilot costs tight while proving value.
Corporate partners
Airlines for flights, brands for naming and digital, universities for scholarships, tourism for city ties.
Grants and institutions
Government sport and community funds, Olympic pathways support, FIBA linked programs and NGO partners.
Pilot plan and budget
Crawl, walk, run with clear costs and owners. Currency in AUD unless noted.
Phase | What happens | Budget guide | Who covers |
---|---|---|---|
Phase 1 Seed and story |
Two players each way for short placements or a joint camp. One coaching clinic. Content capture with three hero videos and six reels. Press across both markets. | $25k to $40k | Mix of in kind, airline partner, seed sponsor. |
Phase 2 Sponsor ready |
Add showcase game or mini series. Expand clinics to include girls and schools. Launch partner packages and measurement framework. | $60k to $120k | Title partner, support partners, small grants. |
Phase 3 Scale |
Annual exchange with four to six athletes each way. Seasonal clinic calendar. Co branded content series. Pre 2032 lead in events. | $200k plus | Multi year sponsors, grants, institutional backers. |
Illustrative twelve month view. Bars show timing for seed, sponsor conversion and scale up.
Roles and responsibilities
Kim Hamilton, LK Media
- ✓Design the model and manage delivery.
- ✓Sponsor packaging, sales and reporting.
- ✓Content and media with brand integration.
Sam Vincent and Johannesburg partners
- ✓Talent identification and local logistics.
- ✓Clinic delivery and coach access.
- ✓Endorsement and stakeholder access.
Australian partners
- ✓Competition slots, facilities and billets.
- ✓High performance support and compliance.
Sponsors and grant bodies
- ✓Flights, program funding and naming rights.
- ✓Community and diversity outcomes.
Success measures
Next steps
- ✓Agree the pilot format and timing.
- ✓Nominate two athletes and one clinic location in Johannesburg and in Australia.
- ✓Confirm sponsor target list and one airline intro.
- ✓Draft partner deck and rate card.
- ✓Lock venues and dates.
- ✓Begin content pre production and press notes.