KARATE AUSTRALIA STRATEGIC PLAN 2025-2028
Building Australia into a World-Leading Karate Nation
Our Mission
To unite and support Australia's state karate federations by providing leadership, governance, and resources that strengthen participation from grassroots to elite. We foster inclusive pathways for kids, communities, and athletes, deliver national programmes that build skills and character, and champion Australian karate on the world stage.
Our Vision 2028
To lead karate in Australia as the recognised national body that empowers state federations with the structure, visibility, and pathways to grow participation, strengthen community programmes, and inspire athletes. Our ambition is for Australia to be recognised as the premier karate nation in Oceania and a top-five global competitor, with a thriving, inclusive community of more than 30,000 members across 500+ clubs, and athletes proudly representing the nation on the Olympic stage.
Brisbane 2032: Our Golden Moment
With Brisbane hosting the 2032 Olympics, we have an unprecedented opportunity to transform Australian karate. Government funding is available, public interest is growing, and the global spotlight will be on Australia. We must act decisively now to position karate for Olympic inclusion and national prominence.
| Key Metric | Current Position (2025) | Target Achievement (2028) | Impact |
|---|---|---|---|
| Total Members | 15,400 | 30,000+ | Nearly double our community reach |
| Affiliated Clubs | 352 | 500+ | 150 new clubs nationwide |
| World Ranking | #12 | Top 5 | Global karate powerhouse status |
| Annual Revenue | $3.0M | $4.0M | $1M more for programmes and athletes |
| Certified Instructors | 600 | 1,000+ | 400 more qualified instructors |
Current Followers
Community building, event promotion, club spotlights
Current Followers
Visual storytelling, athlete content
Current Subscribers
Educational content, competition coverage
Current Subscribers
Quarterly updates, programme highlights
Current Followers
Professional networking, partnerships
Monthly Visitors
Central hub for all information
Total Marketing Investment: $41,000 Annually
Strategic investment across all channels to reach 150,000+ people annually by 2028, driving membership growth and community engagement through targeted, measurable campaigns.
Total Revenue Target
Sustainable 33% growth from current $3M over four years
Growth Strategies:
- Standard membership: $130/year (20,000 members)
- Premium membership: $150/year (10,000 members)
- Family packages and multi-year discounts
- Corporate group memberships
Funding Sources:
- Sport Australia high-performance grants: $600K
- Community sport development grants: $300K
- Brisbane 2032 preparation funding: $200K
- State government partnerships: $100K
Partnership Types:
- Equipment partners (gis, protection): $150K
- Health/fitness brands: $120K
- Event naming rights: $80K
- Local business network: $50K
Event Revenue:
- Australian Open Championships: $80K
- National Championships: $60K
- Training camps and seminars: $40K
- Regional competitions: $20K
Product Lines:
- Official team merchandise: $40K
- Training equipment sales: $30K
- Digital products and courses: $20K
- Event merchandise: $10K
Service Offerings:
- Instructor certification programmes: $50K
- Corporate training workshops: $30K
- Club development consulting: $15K
- Online learning platform: $5K
Current Revenue Mix (2025): $3.0M
Target Revenue Mix (2028): $4.0M
Foundation Year
Launch enhanced membership programmes, establish corporate partnerships, submit Olympic inclusion proposal, begin digital platform development. Target: 18,000 members and $3.5M revenue.
Growth Acceleration
Scale membership campaigns, launch international training partnerships, host major WKF qualifying events, expand corporate sponsor network. Target: 22,000 members and breakthrough to top 10 world ranking.
Excellence Achievement
Intensify Brisbane 2032 campaign, achieve medal success at World Championships, establish 450+ clubs, secure major corporate naming rights. Target: 26,000 members and top 7 global ranking.
World-Class Status
Achieve all strategic targets, confirm Olympic inclusion for Brisbane 2032, establish Australia as regional karate leader, launch next strategic cycle. Target: 30,000+ members, top 5 ranking, $4M revenue.
Call to Action
This strategic plan represents our roadmap to making karate one of Australia's Olympic success stories. Every stakeholder has a critical role to play in this transformation.
For Clubs
Embrace new programmes, implement digital tools, focus on exceptional member experience and growth
For Athletes
Pursue excellence with unprecedented support, resources, and pathways to Brisbane 2032
For Instructors
Develop skills, engage in continuous learning, inspire the next generation of champions
For Partners
Join us in building the future of Australian karate and Olympic sporting excellence
Together, we will make Australia a world-leading karate nation.
Karate Australia Strategic Plan 2025-2028 | Implementation commences January 2025